Developing a Digital-First Marketing Strategy
With more than 80% of major purchases beginning with online research digital marketing should not be part of your marketing strategy, it should be the foundation upon which you build your entire marketing strategy if you wish to engage the modern financial consumer.
Digital-first is not a wholesale replacement of old media with new media. Digital-first is a process that leads to use of a mix of marketing channels to generate new loan and account opportunities for your credit union.
Join Jim Craig, co-founder of the digital marketing agency Conotext, and Pam Hatt, VP of Marketing at Pen Air FCU, to hear:
- How to think like a digital financial consumer – Refreshing product website content to speak to the most desired solutions helped a credit union increase its search visibility nearly 20% in six months.
- How to be “digital first” but not “digital only” – A 30-segment communication program that used email and direct mail increased profitability more than $730,000 over a control group in a 12-month period.
- How to combine old media and new media effectively – Pen Air’s community involvement and sponsorships increases brand awareness that leads to higher engagement in digital channels.
- Gaining C-level acceptance of a digital-first strategy – Jim and Pam will share their experience of gaining buy-in without triggering micromanagement.