Barbara Sanfilippo

High Definition Banking

Marketing Summit
Theme: A Roadmap to Transform Relationships into Revenue®

Barbara Sanfilippo is an enthusiastic and popular business and motivational speaker, author, coach and member relationship management consultant specializing in inspiring staff to deepen member relationships, stop the product dumping and be viewed as a trusted financial partner.  Her firm, High Definition Banking® partners with progressive credit unions and financial firms to instill a structured  and sustainable relationship management process to accelerate organic growth, advance beyond transactional product selling to a relationship-driven model and focus on the financial health and well-being of members. Their consulting and training process creates a paradigm shift prompting credit union staff to proudly see themselves as a financial coach and relationship manager dedicated to reducing member anxieties and helping them achieve their future goals.

Barb has shared the platform with Olympians, politicians and celebrities. Her enthusiastic and interactive style combined with her “how-to” practical approach have earned her the respect and repeat business of hundreds of credit unions and associations nationally and internationally, including in the financial services, insurance, investments, mortgage, hospitality and other industries.  She is one of 227 speakers worldwide to receive both the Certified Speaking Professional designation and the CPAE Speaker Hall of Fame Award from the National Speakers.  Visit


“Amazing session – can’t wait to take it back and share her roadmap.”

“Barb’s session opened up my eyes to see the areas that we are struggling in.”

“Excellent information and a great place to start with when I get back.”

“I found the information and self-assessment very useful to see where our strengths are.